Gemzy is a new platform in the Web3 space, aiming to introduce a unique concept for NFT collectors—helping them uncover rare and valuable collectibles with precision and ease. To match this innovative concept, Gemzy required a brand identity that reflected its mission of discovery and rarity. They also needed an intuitive interface for their app that would allow collectors to effortlessly track the history of NFTs on the blockchain and find the best deals in the market.

For the branding, I designed a visual identity centered around the concept of tracking and discovery. A bat, known for its excellent tracking abilities, was chosen to represent Gemzy’s advanced scanning and identification system. This was paired with diamonds, symbolizing the rarity and value of the collectibles. For the app, the challenge was creating a clean and user-friendly interface that provided powerful market insights without overwhelming users, making it easy to track collectible histories and navigate through data.