Henig Diamonds, established in 1973, is a leading supplier of loose diamonds in the UK, renowned for their commitment to quality and ethical In 2020, they sought to enhance their digital presence with a cohesive web platform, commercial, and web app that balanced usability with elegance, reflecting their esteemed reputation.
As the designer, I aimed to create a seamless user experience that mirrored Henig Diamonds' dedication to quality. The primary challenge was to harmonize functional usability with sophisticated aesthetics, ensuring the platform was both user-friendly and reflective of the brand's luxury status.
The redesigned 0 prov0ided an intuitive interface for diamond collectors, facilitating easy navigation and access to Henig Diamonds' extensive collection. This project not only improved user engagement but also reinforced Henig Diamonds' position as a trusted and reputable name in the industry.